What is the difference between OEM and ODM clothing?

OEM, the full name of Original Equipment Manufacturer, refers to the manufacturer according to the requirements and authorization of the original manufacturer, according to specific conditions. All the design drawings are completely in accordance with the design of upstream manufacturers to manufacture and process, frankly speaking, is foundry. At present, all major brand hardware vendors have OEM manufacturers, that is, the product is not produced by the original brand manufacturer, but is produced in cooperation with a processing plant, and the product is affixed to its own product brand, relative to the brand value to sell the product.

The ODM cooperation mode is: the purchaser entrusts the manufacturer to provide all services from research and development, design to production and post-maintenance.
OEM products are actually produced by processing enterprises other than the brand party according to the requirements of the brand party and published under the brand party's trademark and name. Design and other technical property rights belong to the brand.

ODM products, in addition to the external trademark and name belong to the brand, the design property rights belong to the commissioned manufacturer.
ODM(Original Design Manufacturer) is the product design and development activities, through efficient product development speed and competitive manufacturing efficiency, to meet the needs of buyers. The technical ability is enough to improve the design ability in the future, and then can start to take cases and deal with the related affairs of design and development.

The most obvious difference between OEM and ODM is that OEM is original commissioned manufacturing, while ODM original commissioned design. One is commissioned manufacturing, the other is commissioned design, which is the biggest difference between the two. A more familiar way to say it is:

ODM: B design, B production, A brand, A sales == commonly known as "sticker", is the factory's product, others' brand.

OEM: A design, B production, A brand, A sales == OEM, OEM, other people's technology and brand, the factory only produces.

For example, a brand may specify specifications for a facial mask it wants to bring to market. They will specify the appearance requirements of the product, such as film fabric, appearance packaging materials, and the ingredients you want to add. They also typically specify the main internal specifications for the product. However, they do not design the pattern and do not specify the required materials, because these are the ODM's job.

In the industrial world, OEM and ODM are commonplace. Because of manufacturing costs, transportation convenience, saving development time and other considerations, well-known brand companies are generally willing to find other manufacturers OEM or ODM. When looking for other companies to OEM or ODM, well-known brand companies also have to bear a lot of responsibilities. After all, the product crown is its own brand, if the quality of the product is not good, at least there will be customers come to the door to complain, heavy may go to court. Therefore, brand enterprises will certainly carry out strict quality control during the commission processing. But after the end of the foundry, the quality can not be guaranteed. Therefore, when some merchants tell you that the manufacturer of a product is an OEM or ODM product of a big brand, never believe that its quality is equivalent to the brand. The only thing you can trust is the manufacturer's ability to produce.

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The main difference between OEM and ODM is this:
The former is the product design proposal proposed by the principal, regardless of who completed the overall design, and the principal shall not provide products using the design to third parties; The latter, from design to production, is completed by the manufacturer itself, and the brand is bought after the product is formed.

Whether the manufacturer can produce the same product for a third party depends on whether the licensee buys out the design.

OEM products are tailor-made for brand manufacturers, and can only use the brand name after production, and can never be produced with the producer's own name.
The ODM depends on whether the brand has bought out the copyright of the product. If not, the manufacturer has the right to organize the production itself, as long as there is no design identification of the enterprise company. To put it bluntly, the difference between OEM and ODM is that the core of the product is who enjoys the intellectual property rights, if the entruster enjoys the intellectual property rights of the product, it is OEM, which is commonly known as "foundry"; If it is the overall design carried out by the producer, it is ODM, commonly known as "labeling".

If you do not know whether you are suitable for ODM or OEM, you can find a research institute that takes into account both. Professional research institutes will be more professional and accurate than OEM factories, not only more tailored to the needs of different customers, but also more quality assurance in the provision of raw materials and related endorsements than ordinary OEM factories.

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Siyinghong has 15 years of experience in clothing, we can recommend popular or hot styles for you next year. You can choose to cooperate with us to create a market for your brand styles and grow together.


Post time: Dec-18-2023