1. The first is the preliminary research. The research content is mainly trend trend and analysis of competing products (sometimes done by other departments and shared with the design department. I suggest that designers still participate in the research, experience is different). In addition, online and a lot of trend trend companies actually offer a lot of trend consulting. For most businesses that are non-trend creators and leaders, designers work to follow the trend. In addition to the online search information that everyone often do, if MAO magazine, I think the most important research method here should be to go to the factory (the factory is doing the clothes to sell next season, far more than you see the reality of the website)
2. With the commodity department (buyers) to analyze the history of best-selling, unsalable money, why they sell well, sell bad for designers, the focus is to analyze which design problems lead to best selling and unsalable goods. For example, some are good but the price problem, so designers need to consider reducing the cost from the design perspective; some are actually good, some may be verbose design details lead to customers do not like. In summary, the analysis of historical data is important. This part is usually participated in by the colleagues in the commodity department and the sales department.
3. The designer of a brand company does not produce the series out of thin air. Before the designer issues the theme and the series, the commodity department (the buyer) will provide a commodity plan table. The commodity schedule includes all kinds of items required for this season (like coat X, X SKU; pants X, X SKU). And the price, listing band and other requirements. A commodity plan is equivalent to a framework guideline, from which the designer makes a COLLECTION.
4. The design department develops the design theme and development direction of the new season commodity (as shown below) according to a series of directional commodity planning and popular trend research reports provided by the buyer, and determines the design direction together with the buyer and the sales department (if any).
5. According to the current season product development direction and commodity plan jointly confirmed by the relevant departments, the design department began the development work. Wu Ti's work includes developing fabrics, auxiliary materials, finding design inspiration sources, formulating new season product development reports, and producing design manuscripts according to the direction of product development. First grain (see the figure below), including style drawing, color, fabric, printing pattern description and so on.
6. The design draft is usually finally confirmed after two to three times of discussion with the buyer and the sales department. In this process, the designer will also work with the prototype development department (or documentary) to start making the prototype.
7. Usually, before the formal order meeting, if some of the samples have been developed, the design department and the buyer will meet to review the samples again and put forward relevant modification opinions.
8.The order meeting begins. During the order meeting, the designers (some large brand companies will also have the sales department) introduce each product line, this brand and the major dealers buyers order.
9. The order shall be submitted to the designated department (some companies to buy hands, or the commodity department or the operation department) for summary, and then submitted to the production department to follow up the bulk production
10. Buyers and documentary follow up the production until the goods arrive at the store on time and quality.
In the product development process, buyers often need to hold meetings with the design department, usually 2 to 5 times each season. It is not very realistic for large-scale clothing enterprises to let the personnel of relevant departments distributed in different regions often meet with the time cost and cost cost test in each season. Therefore, in the actual operation, the meeting before the order meeting can be solely participated by the heads of the relevant departments in the headquarters.
In addition, clothing product development and to the production process, the product line is not unchanged. According to the feedback of the buyer or the sales department, and the feasibility of the production process, the restriction of the minimum order quantity, the rationality of the price and other factors, in fact, the product design is often changed to varying degrees, and even some styles have to be cancelled.
Post time: Nov-07-2022
