First, create your own clothing brand you can do this:
1.first of all, you need to decide what you want to create your own clothing brand positioning (men's or women's clothing, suitable for the age group, suitable for the crowd, because to do clothing brands, you can not do everyone suitable for wearing clothing, now the clothing must be specific, that is, the positioning style is clear. A good brand should give people a very clear product style as soon as it is mentioned, such as Annunciation bird to people is a sophisticated and more comfortable suit, Shanshan to people is a very orthodox suit, seven wolves to people are jackets, nine animals to people are experts in trousers. White-collar workers give people high-end business women's wear, etc. Your own brand also needs positioning.
2.Secondly, I want to know how the subject understands the concept of "brand". In my understanding, frankly speaking, there is a professional operation team, a unified terminal image, a clear product style and positioning, and at least two or more stores (or stable operation on the e-commerce platform). If you just open a store, although there is a sign, it can only be called a clothing store, not a brand.
3. Establish a solid and clear business plan. Your business plan should set out how you intend to manage your clothing brand. Write as realistically as possible. Remember, it's better to underestimate your profits and be pleasantly surprised than to overestimate your abilities and be disappointed. In particular, the following areas should be considered: executive summary. The executive summary is both a description of the company's mission statement and future plans, and a way to attract potential investors. This is necessary for all businesses, but especially in the garment industry, which often requires outside investment. Company description. A company description lets people know what your clothing brand is, what differentiates you from your competitors, and what market you want to be in.
Formalized operation, registered the company, designed the brand logo, and registered the trademark.
4. Produce your own products.
(1), labeling, is some clothing design and development companies, they design a series of samples, and then you go to choose the product, order a certain number of goods, with your trademark registration certificate, business license copy, tax registration certificate, organization code certificate and other documents are all handled by the design company.
(2), their own production, this is more complex, hire designers, plate makers, turning, but also involved in fabrics, accessories, production. Advantages: flexible and convenient, strong autonomy. Disadvantages: The management is more troublesome and the investment is larger
(3), their own production part, the rest of the brand. This method is now adopted by many big brands
2. Experience in creating brand operation:
1 You have to have a brand name first
Register yourself, or buy one. At present, it is more troublesome to register trademarks, because there are too many clothing brands registered and still under review, and they cannot be similar. If you go to buy a trademark, the name may not meet your requirements and appetite. But either way, you have to have a brand name.
2.You have to determine what kind of clothing your resources and willingness are more suitable for, men's clothing? Women's clothes? Children's clothes? Home underwear? Age orientation inside the women's dress? At what price? Only by making these clear can you build a team based on this, and the trademark name above has a lot to do with the clothing category.
3.You need to determine which mode of operation to adopt, that is, through what channels you intend to sell clothes. You said to do a clothing brand, I ruled out the wholesale, Ali wholesale, because wholesale is to sell clothes, can not be called a brand. Do you take the traditional agent, franchise system, or all self-operated, or the current popular partner system (similar to the previous joint venture), or do e-commerce opening platform. Remember, don't let the experts fool you, there are obvious pros and cons to each channel model, and you can only choose the one that works best for your existing resources. If you are interested, I can discuss the pros and cons of each channel model.
4. Build a good design team. With a good product, your brand is 70% successful. The so-called good products are in line with popular trends, have their own obvious style and characteristics, good quality and cost-effective, and strong competitiveness. Don't listen to some marketer or expert consultant who may tell you that they will find a way to sell any product. But remember, it's the market, the customer, the consumer, not the marketer or the consultant who ultimately decides what your product belongs to. I am a clothing marketing background, the product has an unforgettable experience, no good products, your tongue long flower can not sell, even if you get lucky to the first wave of customers, you can not last. As I said earlier, if the product is excellent, your brand will be 70% successful, on the other hand, in the early stage, you should put 70% of the resources into the product to ensure the competitiveness of the product.
4.Set up marketing operation team according to channel model and product positioning.
5.Every link and department must have a plan and planning suitable for your existing resources before starting, and formulate a budget and development plan.
6.To have continuous investment and maintain the operation of funds, do not think about making quick money, the brand is step by step step out.
7.Develop a suitable and mutually beneficial marketing strategy. Do not expect to rely on the customer's money to run the brand. In fact, the customer is also looking for ways to use the brand company's resources to open a store and reduce risk.
8.Simply put, it means money, professionalism, and patience. Creating a clothing brand is a grand goal, detailed operation process, a few words can not be clear, not even planning out, but with wisdom and sweat out.
Siyinghong manufacturer has 15 years of experience in clothing, to provide goods to tens of thousands of buyers, support buyers brand growing, I believe we can give you a good entrepreneurial experience, common prosperity and progress!
Post time: Dec-19-2023
