In this ever-changing new era, which is full of various challenges to life, resource consumption, technological innovation, and value change, the uncertainty of reality makes people in the intersection of environmental currents urgently need to find the key to move forward. "Every beneficial way goes with the time", actively seizing the opportunity in the contradiction, making the judgment and choice needed by The Times, in order to adapt to the changes in the new round of scientific and technological revolution and industrial revolution.
"Safety is not two of its aspirations, risk is not easy to change its heart", the twists and turns of the road forward is the risk is also the opportunity to store energy. Pay attention to digital innovation of virtual and real interconnection, break through the imagination boundary of fashion aesthetics; Continuous integration of market innovation trends, the concept of sustainable development rooted in the whole process; Focus on classic product power and meaningful cultural value output.
1. Dream
(1) Features: vitality perception/healing yourself/Quiet future/advanced digital wind
In the present full of creative energy, the new generation actively seeks a more gentle and romantic way to perceive the world, and pursues the long-term shelter of the soul. Challenge the possibility of infinite identity in the virtual world, accept the guidance and protection of the original power in the naive childhood world, and explore the imprint of new life between reality and illusion, reality and dream; Personal fashion that prioritizes happiness in daily life, always maintains agility and openness, and conveys the centripetal force of sensory life with positive emotional colors and tactile textures. Future design constantly breaks through the boundaries of imagination, and under the nourishment of creative technology, achieves the beauty of advanced and refined art.
(2) Color
The bright colors of this season's active pioneers present a new trend of hedonism, and the inspiration of soft digital aesthetics gives the color palette a long technological life. The AI energy color that walks between reality and digital is full of vitality, and the digital emerald blue is matched with watermelon magenta, dragon fruit color, etc., and the color continues to explore a more gentle presentation form of the digital world in the collision flow. The playful bright color creates the basic vitality of youth and leisure. The childhood dream pink wax color composed of crystal powder, powder blue, mint powder green, etc., is fresh and smart, and the summer atmosphere is relaxed and healing.
(3) Fabric
The colors and tactile textures that delight the senses make people feel like they are in an optimistic world of imagination, and the vibrant and powerful multi-dimensional materials create an unrestrained and enjoyable city. The light and gloss of the color is very important. Silk fabrics such as Lyocell, viscose or silk blended fabrics, with a flowing pearl luster, silk nylon fabric superimposing metallic texture or rainbow coating, hammer, crease, embossing and other changes in texture to enrich the fabric surface; Lightweight fabrics in pastel tones, such as ultra-fine poplin, fine linen, sports mesh, soft or dry crepe, seersucker, etc., provide a faintly ethereal vision that is both multi-scene and everyday; Ultra light nylon material brings new ideas to sports style with translucent effect, lightweight, waterproof, breathable and wear resistance functions also provide possibilities for lightweight outdoor equipment; The fine romantic lace fabric presents a 3D embossed appearance; The futuristic colors that look like AI make the fabric show a very dynamic effect. Colorful plain fabrics, such as cotton, poplin, taffeta, elastic satin, basic knitting, etc., are used to easily create a happy atmosphere for basic styles; Delicate color strips, conflicting color blocks, misplaced geometry, interesting cartoon patterns, etc., are mostly expressed in printing, jacquard or local embroidery to create visual impact.
2. Be timely
(1) Features: Long-term value/elegant daily/natural refinement/durable and inclusive
Under restrained consumerism, the definition of the new value of products began to return to the original practical attributes. Durability design extends the service cycle of elegant products, extremely simplified design becomes a necessary formula for easy life, from a single abandonment to a more meaningful choice, and gradually repair the relationship between people and the environment. Inspired by the power of plants, emphasizing the product itself rather than the creation of concepts, natural and pure original design helps emotions find a safe habitat in the complex world; The popularity of the minority movement has been realized, bringing the modern power of elegance, delicacy, comfort and inclusiveness, and interpreting the consistent and comfortable fashion style from the inside out.
(2) Color
The soft neutrals and rustic earth colors that are versatile and durable once again become the focus of color attention, constantly catering to the new concept of balanced and practical living. Classic white with burnt brown, sheepskin grey and vanilla latte, bring warm and soft durable style, suitable for interpretation of a more elegant modern urban temperament. Green, FIG green, sand yellow brown, etc., bring fresh expression of nature, build a quiet and advanced outdoor leisure style under the harmony of cold, sunny and rain blue, adopt more environmentally friendly natural dyes to echo the long-term value proposition, subtle changes in color to awaken the natural sound.
(3) Fabric
The practical trend is driving consumers to choose comfortable and relaxing refined materials that emphasize texture while providing long-term value. Simple and basic high-quality cross-season materials, such as wool/silk, wool/cotton, wool/linen and other blended fabrics, bring soft color mixing, delicate markings and subtle natural luster, can be used for close-fitting or outerwear styles, suitable for business and leisure; Delicate knitting with super soft touch made of high wool, tencel, high cotton pure or blended, with anti-odor, temperature control characteristics; Delicate natural surface rich texture effect, organic cotton, hemp fiber and blended fabric bring natural slightly rough texture lines, unprocessed, natural color knot and bamboo yarn, focus on sustainable fiber and color, enhance leisure and comfortable texture; Suitable crisp cotton material, cotton, polyester, nylon or recycled polyester, surface smooth or natural wrinkle, additional waterproof, windproof, moisture absorption and perspiration, antibacterial, easy to manage and other functions, urban outdoor are suitable; Materials with embossed surface, using techniques such as crimping, 3D retraction structure and wrinkle organization; The lightweight summer shirt cloth is thin and bony, which can be used to expand the applicable category of coat style design; Eco-friendly anti-fouling fabrics, easy care fabrics, quick-drying fabrics, antibacterial fabrics can add value to the product.
3. Swim
(1) Features: Dreamland/Biological era/Outdoor aesthetics/practical technology
The outstanding environmental pollution problem, the fragile Marine ecosystem, and the deep thinking about the new future of the earth make the design focus on exploring the origin of all life. The vision of development has turned to the vast blue ocean, and the exploration of new materials such as recycled fishing nets, recycled microalgae, and kelp components occupies an important position, focusing on innovative technologies and products to bring positive energy recovery and restoration to the environment. The otherworldly charm of diverse creatures and luminous mysterious species inspire amazing and infinite design imagination, and achieve more meaningful adventure outdoors, shuttling through the city and the wilderness; The refined function upgrade has become a compulsory course in the outdoor market. The power of reflection makes fashion constantly focus on the earth, explore space, and find the fundamental way of harmonious coexistence in a complex environment.
(2) Color
The aquatic color with its fantasy properties has a surreal otherworldly atmosphere, and the practical blue becomes more mysterious with the inspiration of the deep sea wonderland. In the star river purple, blue blue, green leaves of the mutual harmony, into the transcendent and dream of the future. Fold time and space, enlarge the universe and starry sky, and inject the outdoor beauty of future technology into it. The sparkling red and biological lime are full of vitality, and the imagination focuses on the bioluminescence and the real illusion brought by the structural color, constantly achieving the personality expression of multi-generation free innovation.
(3) Fabric
The in-depth analysis of natural life is committed to building a bridge between the primitive nature and the future city. Performance design constantly explores creativity and creates dynamic aesthetics. Outdoor performance into the urban scene, recycled polyester or nylon material, environmentally friendly treatment with multiple functions, ultra-fine denier fiber can be used for lightweight fabrics; Denim, canvas and paper tear resistant nylon cloth dry texture, natural dyes or natural oil wax can be used to enhance the texture of natural fiber wiki cloth; Textured fabrics promote the continuous development of sports style, irregular micro-wrinkled texture is the key, need to pay attention to environmentally friendly yarns such as new yarns extracted from Marine debris; Mottled simulation or surreal appearance derived from geological form, abstract jacquard or printed pattern is presented by enzyme, ozone or laser washing effect, and the finishing process after superposed tie-dye and discharge is more dynamic and natural effect; The Marine inspired bio-indigo color system brings everyday applicability to the micro-gloss fabric, fine stripe/plaid, mini geometric jacquard, mercerized denim and other materials make the material elegant and relaxed; The pattern of the water effect brings digital fashion, drop dyeing, tie-dyeing, spraying, printing, etc., to form gradual or abstract patterns, focusing on non-toxic dyes such as plants, food or minerals, to form natural sun fading effect.
4. Look inside
(1) Characteristics: cultural attribution/humanism/craft narrative/luxury innovation
The pursuit of culture is a yearning for the era of prosperity, and it is also a powerful cornerstone for the construction of psychological security. Art has the power to shape ideology. The decentralized fashion context and style aesthetic encourage diverse and inclusive creativity to speak bravely. The expression of value and the active inheritance of traditional intangible cultural heritage are the infinite recognition of local identity, from the past to the future, creating eternity in the present, the retro historical atmosphere and the distant cultural accumulation play the blending movement of art and fashion, and the luxury innovation continues the craftsmanship charm. The innovative integration of collection inspiration and modern style, embracing the boundless energy of the wave culture, and enjoying the rich gifts of Chinese civilization with a new image.
(2) Color
The warm and glorious nostalgic style brings multiple gorgeous color changes, with deep sapphire green, aurora purple, purplish red, cocoa deep brown, highlighting the stable and distant retro aesthetics. The sunflower yellow and blueberry purple of the jumping match reflect each other and echo each other, injecting a relaxed and casual flowing posture into the luxury style, highlighting the youth and vitality of the holiday style. The signature bright red and Marine blue blend, meaningful and elegant. Combined with the narrative craft expression, the achievement of a quiet and gorgeous modern classic.
(3) Fabric
We miss the past, but do not indulge in recalling the past, seize the essence of the new era, combined with modern design elements, to create an innovative retro art style. Classic retro sunset color gives solid color fabrics such as wool, cotton, polyester, nylon, Lycel, viscose and other materials delicate and crisp appearance texture, multi-scene available; Silk satin material adopts large jacquard process to create 3D three-dimensional structure or abstract pattern, mostly inspired by flowers and plants, luxurious and more daily; Silk, Lyocell, acetic acid and other gloss fiber pure or blended fabrics, or superimposed metal appearance, luxury luster appearance for daily basic design more practical; Emphasis on handicraft texture weaving effect, such as herringbone, twill, basket structure composed of engraving and convex texture, or weaving, laser cutting, flower cutting, digital printing to create 3D stereo vision, combined with digital changes of retro patterns highlight the modern sense; Dramatic and bold lace, relief effect prints, sequins and crystal decorative fabrics, gorgeous and exquisite; Art-inspired floral, geometric, digital morphing patterns, abstract patterns, etc., with embroidery and texture design to highlight delicate craft details.
Post time: Nov-29-2024
